Case Studies
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Iraq – KOMPASS Procedure for Strengthening Public Finances and Financial Markets (FFM) in Iraq:
Business Insight was entrusted by GIZ to conduct the KOMPASS (Knowledge, Opinions, and Methodologies Assessment for Project Success) procedure for the «Strengthening Public Finances and Financial Markets (FFM) in Iraq» project, co-financed by the European Union and the German Federal Ministry for Economic Cooperation and Development. This project is a crucial element of the Team-Europe-Approach in Iraq, supporting the Government of Iraq in enhancing financial and fiscal governance systems. Our role involved systematically collect perspectives and assessments of partners and beneficiaries using quantitative and qualitative tools and methods. This procedure aimed to capture insights into the four key areas of support: mobilization of non-oil public revenues, public financial management and accountability and improving SME access to lending. The outcomes of this assessment provided valuable feedback for strengthening the capacities of responsible institutions, contributing to macro-fiscal stability and economic development in Iraq.
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Iraq – KOMPASS Procedure for Information, Communication and Technology Perspective for Modern Youth in Iraq (ICT):
Business Insight applied the KOMPASS procedure to capture stakeholders› viewpoints on an ICT project, enhancing its implementation towards better outcomes. Our assessment collected valuable insights from various stakeholders, including the target audience, strategic partners, intermediaries, and GIZ staff. We identified overlooked aspects, unforeseen outcomes, and potential risks, addressing key questions and evaluating the strategies and tools employed. Our thorough analysis verified the foundational hypotheses, reinforcing our expertise in result-based monitoring (RBM).
World Vision Vision – Assessing farmers` Adaptation to climate change:
Business Insight led a critical agroecological and climate change initiative in Al Hatra, Ninewa for World Vision Iraq. Our focus was on enhancing climate resilience among rural communities. By specializing in sustainable agroecological practices and effective natural resource management, we developed tailored assessment tools to gather crucial data on the impact of climate change on agriculture. These tools were essential in creating gender-responsive, tailored adaptation plans for local agriculture. Our comprehensive analysis enabled strategic decision-making, addressing local socio-economic needs for climate adaptation and disaster management. Collaborating with local authorities, we facilitated knowledge transfer, empowering stakeholders to proactively tackle climate challenges and ensure community self-reliance.
World Vision – Mid-Term Review for Safe Returns Project in Ninewa, Iraq:
Business Insight conducted the mid-term evaluation for World Vision Iraq’s Safe Returns project in Ninewa. This five-year initiative aims to create resilient, sustainable, and inclusive market systems. Our evaluation covered the project›s multifaceted approach, including strengthening household institutions for economic participation, revitalizing market systems, and supporting conflict prevention and social cohesion. We also evaluated efforts in natural resource management, climate resilience, and local advocacy on mental health, gender, and disability inclusion. Our thorough evaluation effectively captured the progress toward the projects long-term sustainability.
World Vision Iraq Project Evaluation Study:
Business Insight led the evaluation study of the Community Reconciliation and Reintegration of Iraqi Returnees (CRRISA) project, implemented by World Vision Iraq in partnership with UNDP and funded by USAID. This project aimed to support the reintegration of returnees and strengthen social cohesion in communities across Ninewa, Anbar, Kirkuk, and Salah al-Din. Through a mix of livelihood support, vocational training, business grants, and mental health and psychosocial services (MHPSS), the project provided vulnerable individuals with the tools to rebuild their lives. Business Insight conducted extensive research using surveys, focus group discussions, and key informant interviews, capturing the experiences of returnees, host communities, and project stakeholders. The evaluation highlighted positive impacts on employment, business development, social acceptance, and mental well-being, while also identifying challenges such as financial instability and barriers to long-term economic inclusion. With a focus on evidence-based recommendations, Business Insight ensured that future interventions can further strengthen community resilience and sustainable reintegration efforts. Business Insight took the lead in evaluating the Safe Returns Project in Ninewa, Iraq, a five-year initiative backed by Australian Department of Foreign Affairs and Trade (DFAT) through the Australian NGO Cooperation Program (ANCP) and implemented by World Vision Iraq. This project wasn’t just about rebuilding livelihoods, it was about creating opportunities where they once seemed impossible. By empowering farmers, small business owners, and vulnerable households, the initiative helped communities stand on their own feet again through vocational training, market access, and climate resilience strategies. Business Insight dug deep into the project’s impact, gathering real voices and real stories through surveys, interviews, and focus groups. The results? A clear transformation, farmers adopting smarter agricultural practices, businesses thriving with new investments, and communities working together like never before. Of course, challenges remain, like better financial access and stronger market linkages, but the foundation for long-term resilience is in place. With a data-driven roadmap for the future, Business Insight has ensured that these successes don’t just stop here, they grow into something bigger, something lasting.
Golden Eagle Global (GEG) Market Research and Analysis:
Business Insight conducted comprehensive market research a GEG dairy venture in Kurdistan. We analyzed the region s dairy landscape, identifying product ranges, consumer preferences, and market competition. Beyond observations, we explored emerging market trends and consumer behaviors. Our insights led to a strategic blueprint focusing on service excellence, efficiency, and customer satisfaction. This guidance positioned the prospect dairy venture to redefine the dairy market, propelling them to a commanding stature within Kurdistan’s dynamic dairy industry.
Wash’n Roll – Market Research and Business Planning:
Business Insight undertook an extensive market research and business planning initiative for Wash’n Roll, a car service center in Kurdistan. We assessed the local automotive industry landscape, customer preferences, and competition. Our team analyzed market trends, consumer behavior, and industry dynamics to identify opportunities and develop a tailored business plan. Focusing on exceptional service, efficiency, and customer satisfaction, our plan outlined key strategies, operational frameworks, and marketing approaches for Wash’n Roll’s success.
Popcorn Marketing Agency Business Modeling:
Business Insight partnered with Popcorn Marketing Agency to conduct a comprehensive business modeling initiative. We analyzed Popcorn’s value proposition, target market, and competitive landscape. Through collaborative workshops and data-driven insights, we identified growth opportunities, refined their business strategy, and developed a robust financial model. Our recommendations optimized resource allocation, enhanced operational efficiency, and drove revenue growth, providing Popcorn with a clear roadmap for sustainable success.
International Labour Organization (ILO) End of Program Evaluation:
Business Insight conducted an end-of-project evaluation for the ILO’s program «Enhancing labour governance, inspection, and working conditions in response to COVID19-» in Basra and Duhok. The evaluation assessed the program›s impact, focusing on key objectives like registering agricultural workers in social security, enhancing farm working conditions, establishing model contracts, and improving agricultural practices. Our analysis provided valuable insights and recommendations to gauge the program›s effectiveness and inform future interventions.
The American University of Kurdistan (AUK)– Market Research:
Business Insight spearheaded a comprehensive market research project for the American University of Kurdistan (AUK). Our aim was to strategically enhance and diversify its academic programs. Utilizing advanced analytics and comprehensive surveys, we delved into high school student interests, current academic programs in Kurdistan and federal Iraq, study dynamic job market needs and availability through labor market analysis and conduct detailed mapping for the available academic programs in the Iraqi and international universities. Our analysis extended to evaluating government policies, development agendas, and the impact of foreign direct investment. The insights gleaned illuminated emerging industries, critical skill gaps, and evolving market needs, enabling AUK to tailor its programs to meet future job prospects and boost regional economic growth and educational excellence.
Strategic Communication and Public Engagement for the United States Agency for International Development (USAID) Iraq Mission
Business Insight was directly contracted to support USAID Iraq in improving its visibility and public perception across the country. Our mission was to help bring USAID’s work closer to the people by showing how their programs were making a real difference in everyday lives.
We carefully documented key activities, capturing stories and visuals that reflected the true impact of development on the ground. Our team focused on finding the right moments and the right angles and moments of change, resilience, and hope; with turning them into stories that Iraqi audiences could relate to and be proud of.
By focusing on human centered storytelling and consistent exposure, we helped build a stronger, more positive image for USAID in a complex and changing environment. Our work helped people see the value behind the projects, understand USAID’s role more clearly, and feel more connected to the development taking place in the Iraqi communities.
Mercy Corps – Assessing Farmers’ Adaptation to Climate Change:
Business Insight conducted an action research study for Mercy Corps, enhancing climate resilience in agriculture within Ninewa and Salah Al-Din -funded by the (AFD). The study uncovered diverse practices, options, constraints, and capacities, informing the PERMA II program and future market-based interventions. We assessed the local context, capacities, constraints, and identified best practices for climate-resilient agriculture. This research provided actionable insights, promoting sustainable agricultural practices and driving economic and environmental sustainability.
Search for Common Ground – Community of Practice (COP) Baseline Study:
Business Insight led the Community of Practice Baseline Study to enhance the collaboration and effectiveness of Civil Society Organizations (CSOs) in Iraq working on human rights, democracy and governance. Our comprehensive analysis mapped the needs and opportunities of the Iraqi civic space, designing strategic interventions. The study developed a roadmap to improve collaboration and impact, conducted thorough needs assessments, and established baseline metrics for tracking progress. This methodical approach ensured effective and aligned interventions for the community’s long-term goals.
Zom Dairy – Market Research and Analysis:
Business Insight conducted comprehensive market research for ZOM Dairy Company, a prominent dairy venture in Kurdistan. We analyzed public perception of the ZOM brand, delved into consumer preferences for cheese and butter types, and performed an extensive shelf study of available dairy products and brands in the market. Beyond basic observations, we explored emerging market trends and consumer behaviors. Our insights provided a strategic blueprint focusing on service excellence, efficiency, and customer satisfaction. This guidance enabled ZOM to refine its product offerings and enhance its brand perception, positioning it to redefine the dairy market and achieve a commanding presence within Kurdistan’s dynamic dairy industry.
Finnish International Development Agency (FIDA) Training on Funding Sustainability for Local NGOs in Iraq:
Business Insight partnered with FIDA to deliver specialized training on funding sustainability to local NGOs in Iraq. This program equipped NGOs with essential skills to secure and manage long-term funding. The training covered diverse funding sources, strategic fundraising planning, and building donor relationships. Participants learned to identify funding opportunities, develop effective proposals, and implement targeted campaigns. Emphasis was placed on financial management, accountability, and innovative sustainability strategies, such as diversification of funding streams and social enterprises. By enhancing their fundraising capabilities and financial practices, these NGOs are now better positioned to achieve their missions and sustain their impact in the communities they serve.
Save the Children International – Gender Gap Analysis in WASH Programs:
Business Insight conducted a gender gap analysis for Save the Children’s WASH program in Iraq. Our analysis identified and addressed gender disparities, ensuring equitable access and outcomes for all beneficiaries. We provided insights and recommendations to enhance the program’s effectiveness, applying a gender-responsive approach to data collection, analysis, and reporting. Our work empowered Save the Children to implement targeted interventions, promoting gender equality and creating a more inclusive WASH program.
Save the Children International – Environment Protection via Solid Waste Management Training:
Business Insight delivered specialized training on solid waste management and landfill techniques for public sector staff. Covering waste segregation, recycling methods, landfill management, and sustainable disposal practices, the training equipped participants with the knowledge to mitigate the environmental impact of solid waste. This initiative contributed to creating a more sustainable and environmentally conscious community.
Save the Children International – Project Management Training for Government Staff:
Business Insight conducted a comprehensive training project to enhance public sector staff›s skills. Our tailored training programs addressed specific challenges, covering planning, execution, monitoring, and evaluation. Interactive workshops and practical exercises equipped participants with valuable project management techniques, fostering a skilled workforce capable of delivering successful projects and driving organizational growth.
Action Against Hunger (ACF) Final Evaluation Study:
Business Insight led the research and evaluation of the “Supporting Vulnerable, Conflict-Affected Populations with Evidence-Based Water Scarcity Response Mechanisms” project, commissioned by Action Against Hunger (ACF) in Iraq. This project tackled one of Iraq’s most pressing challenges, specifically water scarcity, by helping communities better manage their water resources through innovative tools like climate monitoring dashboards and predictive models. Business Insight worked closely with local communities, government agencies, and project partners to assess what worked well, what could be improved, and how the project made a difference in people’s daily lives. Through surveys, interviews, and focus group discussions, the evaluation revealed how access to clean water was improved, how communities became more aware of water conservation, and how coordination between different actors was strengthened. The findings not only celebrated the project’s successes but also highlighted challenges, such as resource limitations and the need for stronger government involvement. By delivering clear and actionable recommendations, Business Insight ensured that future initiatives can build on these lessons to create lasting impact in the fight against water scarcity.
Iraqi Love and Peace Organization: Turning Waste into a Green Future through Sustainable Composting Initiative:
Business Insight led the development of a sustainable Organic Waste Management and Composting Policy for the Iraqi Love and Peace Organization in the governorate of Anbar, aimed at reducing environmental harm and promoting eco-friendly waste solutions. This initiative focused on diverting organic waste from landfills, cutting down methane emissions, and turning waste into nutrient-rich compost to restore soil health. By promoting waste segregation, responsible collection, and community engagement, the policy encouraged households and businesses to actively participate in reducing environmental pollution. The plan also introduced sustainable composting techniques, ensuring proper odor control, leachate management, and efficient processing to minimize negative ecological impacts. With a strong focus on the 4R principles (Reduce, Reuse, Recycle, and Recover) this initiative contributes to a cleaner environment, healthier agriculture, and a circular economy where waste becomes a resource rather than a burden. Business Insight’s leadership in this policy provides a clear path toward greener cities, sustainable farming, and a future where waste works for the planet, not against it.